Action Network
Details
Year
2021/2022
Intro
My Role
In my time at Action Network, I have had the opportunity to apply various skills to projects from research & ideation, to hi-fi prototypes and user testing. Although I have worked end-to-end on many different projects, I have selected my favorite two to highlight below.
Projects
Card Swiping Betslip
Project Info
The original betslip design required users to tap in and out of many different screens to edit their bets. To counteract this, a new bet-slip was created with a focus on top level editing and seamless micro-interactions. The new direction allows users to swipe through bets to edit without having to push on to other screens.
User profile refresh
Project Info
The previous user profiles were list-based and very dry which hampered sharability and did not give users any analysis on their betting record. This redesign focused on a modular widget style that shows a snapshot of your betting performance at the top level with opportunities to dig deeper in push-on screens.
Results
+1200% YOY user profile views
Additional screens + motion
More projects
